Posts Tagged ‘Marketing’

Marries Beauty And Durability With New Tropical Colors For Horizon™ Decking

Fiberon, a leading manufacturer of composite decking, has created the ultimate marriage of beauty and durability with its new tropical hardwood colors for Horizon™ composite decking. These new colors have the dramatic wood tones of highly desirable tropical hardwood, and Fiberon offers the industry’s first 10-year Stain and Fade warranty, demonstrating the products ability to provide lasting beauty.

“This is hands down the best composite decking product I’ve ever seen,” said Tom Kraeutler, a nationally syndicated radio host for The Money Pit Home Improvement Radio Show (www.moneypit.com) and the Home Improvement Editor for AOL. “I’ve reviewed many composite decking products over the years and none have been able to achieve both the natural look and top performance of Fiberon’s Horizon.”

“This additional tropical hardwood look for Horizon decking represents the marriage of the highest beauty to the best performance, clearly demonstrating Fiberon’s commitment to bringing innovative products to the marketplace,” said Chris H. Beyer, Vice President of Marketing for Fiberon. “Homeowners are looking for products that are an extension of their home, raising their interest in the appearance of ipe or mahogany, but know they need an easy-to-maintain composite decking product. This perfectly provides that exotic look but with the best stain, fade, mold and scratch resistance in the wood alternative and composite decking category.”

Charged with creating the ultimate in beauty and long-lasting performance, Fiberon’s product development team united the exceptional stain-, fade-, mold- and scratch-resistant attributes of their leading Horizon composite decking, made possible through its PermaTech™ surface technology, with the multi-chromatic tropical hardwood look of its composite decking with stunning tropical colors.

Horizon is now available in two exotic hardwood colors, Ipe and Rosewood. Horizon decking will continue to be available in four solid colors, including Sand, Brick, Bronze and Slate. Boards can be ordered in square edge or grooved profiles. Grooved boards allow for the optional Phantom™ hidden fastener system for fastener-free deck surfaces.

Fiberon Horizon composite decking is sold to professional contractors and dealers through a national network of distributors. To learn more, visit www.fiberondecking.com, call 800-573-8841 or send an email to info@fibercomposites.com

About Fiberon

Fiberon is a leading manufacturer of composite and PVC decking, railing and fencing products used in homes and light commercial construction across North America. Part of the Fiber Composites, LLC family, the Fiberon brand product line is designed specifically for professional contractors. Fiberon’s polymer chemists and extrusion professionals employ the latest technology to constantly innovate, using the finest raw materials coupled with leading manufacturing processes to ensure best-in-class quality. The company was founded in 1997 and is privately owned with manufacturing operations in North Carolina and Idaho.

How Sophisticated Shutters Create the Ultimate Distinction

Adding shutters is among the most effective and simple ways homeowners can elevate curb appeal, create an inviting façade and provide colorful accents. With today’s highest-quality shutters, uncommon architectural detail and customized designs offer even greater enhancements.

More homeowners are choosing to create exceptional looks with distinctive shutters, such as those from Atlantic Premium Shutters™. Handcrafted to an individual window’s specifications, these shutters provide beautifully-balanced symmetry, perfectly matching the scale of windows and walls to create a picturesque scene.

Available in 40 colors and numerous styles, Atlantic Premium Shutters make a dramatic visual statement, adding an elegant touch to exteriors that feature brick, stucco, stone veneer, premium vinyl or fiber cement. From homes in historic neighborhoods to pristine estates near the water’s edge, shutters like these add vibrancy to a variety of architectural styles ranging from Neocolonial, to Tudor or Spanish. Discerning homeowners can also choose to have colors customized for their shutters.

Offering much more than typical immobile shutters, those from Atlantic are historically-accurate and architecturally-correct, mounted with handsome matte-black finished stainless-steel hardware that delivers simple elegance and functionality. The hardware adds striking dimension by setting the shutters off from the home, also allowing a hint of the home’s exterior cladding to be visible between the shutter and window to provide a noticeable fine touch.

“Many of today’s new home designs point toward a return to a bygone era – one in which certain homes evoked an architecturally significant ambience,” said Jonathan Wierengo, Director of Marketing for The Tapco Group™, maker of Atlantic Premium Shutters. “In cities like Charlotte and New Orleans, as well as regions such as the Northeast or Atlantic Coast, functional shutters are part of the local motif. It’s important to respect that design continuity, while offering upgrades in the newest technologies.”

Combining traditional character with modern design, Atlantic’s shutters provide enhanced durability. Unlike wooden shutters, these composite shutters require no maintenance or worrying about warping, rotting or painting. Atlantic’s Architectural Collection shutters are crafted from marine-grade fiberglass, structural-grade PVC and composite wood, offering a limited lifetime structural warranty and a 15-year finish warranty. The Classic Collection of composite wood shutters offers a 10-year limited warranty for structure and finish.

All Atlantic Premium Shutters deliver uncompromising detail with crisp lines and smooth surfaces. The Architectural Collection’s Raised-Panel and Louvered-Colonial designs capture attention with their deep dimension and interesting shadows. In addition, these styles can be personalized with options like custom rail locations or arch tops. The option of rabbeted edges with beading is also available, to provide a perfectly-matching fit when shutters are closed. The Architectural Collection’s Bahama Shutters showcase tastefully simple style, allowing cool breezes and soft diffused light to pass through. Popular in coastal and desert areas, these shutters are crafted of pultruded fiberglass and are mounted with aluminum hardware.

Atlantic’s Combination-style shutters allow homeowners to express their full creativity, by mixing and matching Raised-Panel and Louvered-Colonial design elements for a one-of-a-kind appearance. Options include vertical mullions, faux tilt rods or extra panels. The possibilities with Atlantic’s colors and styles are virtually endless. In fact, cut-out shapes such as a heart, cactus or anchor can be custom-ordered.

Atlantic’s Classic Collection features the popular Board and Batten, and Faux Louver designs. Classic Collection options include z-bars, an extra batten and arch tops to add personalized touches for the stylish Board and Batten look.

From neutral colors like Driftwood and Chelsea Gray, to bold shades like Cascade and Roycraft Copper Red, Atlantic’s available spectrum features a full array of expressive colors. The 40-color palette includes Tricone Black and Evergreen at the dark end, while rich shades like Plum Creek, Stratford Blue and Garnet are offered. Light colors include the softness of Sand and Classical White. For a one of a kind appearance, custom colors are also available.

Both Architectural and Classic Collection shutters are offered in hurricane storm-rated options that add a level of protection for coastal homeowners. Atlantic Premium Shutters are products of The Tapco Group. For more information, visit www.atlanticpremiumshutters.com or call 1-866-288-2726.

Create an Eco-friendly Rain Garden in Your Backyard

As the green movement has infiltrated the home improvement sector, companies are continually developing more products and projects for you to “green” your home. A simple, budget-friendly project is incorporating a rain garden in your yard to help filter stormwater pollutants coming from your home.

A rain garden is typically located in a low-lying area in your yard. It collects rainwater and slowly filters it through the ground versus directly into storm sewers and local lakes and rivers. According to the U.S. Environmental Protection Agency (EPA), these gardens are an increasingly popular way to help reduce natural and human-made pollutants carried by rainfall or melted snow.

Benefits of Rain Gardens

No home renovations are providing 100 percent return on investment in today’s real estate market, according to the annual “2009 Cost vs. Value Report” conducted by Realtor Magazine and Remodeling. Therefore, it doesn’t make sense for homeowners to spend a lot of money on expensive remodeling projects. Instead, it’s a great time to consider low-cost, minor renovations, such as landscaping a rain garden.

“With a rain garden, homeowners not only beautify their property with plants, but are being environmentally friendly as well,” said Mark Munley, vice president of sales and marketing for Firestone Specialty Products. “They are also a source of food and shelter for birds and insects like dragonflies, which help eradicate pesky mosquitoes.”

Installing Your Rain Garden

To define a location for placement, you should first determine the end of your backyard’s existing drainage pattern. If the drainage pattern is not noticeable, note the course of runoff and areas where water collect after a storm. Choice locations to capture the most stormwater are close to downspouts from your roof, sump pump outlets or near paved driveways.

The EPA suggests a good “rule of thumb”, to determine the size of your rain garden, is to take 30 percent of the area which the garden will be collecting water from, whether that is a roof or driveway. Don’t be detoured from building a rain garden if you do not have enough space to accommodate the formulated size. A rain garden, no matter how small, can still help your local water resources.

According to Rain Gardens of West Michigan, an environmental education program focused on stormwater education, you should install your rain garden down-slope and at least 10 feet away from the building’s foundation to ensure it won’t build up too much water that can lead to leaks in your basement. “Many homeowners are installing an environmentally friendly liner under their rain gardens to give their homes the added protection they desire,” said Munley.

Adding a PondGard™ Rubber Liner from Firestone Specialty Products, Indianapolis, Ind., to the side of your garden that faces your home will minimize the risk to your foundation. PondGard Rubber Liners are formulated to be environmentally safe for plants and animals while remaining resistant to damaging aging conditions such as cracking and splitting, even in exposed applications. PondGard liners are available in a variety of sizes and conform to nearly any shape in order to fit many designs.

The next step is to start digging out your selected area creating a berm or slight walls, which helps contain the rain water. You will need to fill your rain garden with a substance that allows water to filter down to the liner. Choosing the right substance depends on the type of soil you have—sandy or silty soil or clay—but common fillers are loose gravel laid on the liner, followed by a layer of sand and topped with top soil. If desired, you can add mulch or peat moss to finish off the look.

You should test the amount of water your garden can potentially filter by filling it with water and seeing how long it takes to seep out. A typical rain garden should retain water for a few hours after rainfall. If your garden is not retaining enough water, add additional PondGard Rubber Liners to achieve your desired results.

According to the Low Impact Development Center, an organization funded by the National Fish and Wildlife Foundation, typical soil mixture should be washed, sharp sand; double-shredded, hardwood mulch; weed seed-free topsoil and peat moss.

Adding Your Personal Touch

Choosing the plants for your rain garden is a means to add a creative and colorful touch to your property. According to the Mid-America Regional Council and the EPA, native plants are recommended for their ability to thrive in their native climates. To guarantee your plants will flourish – water them everyday until maturity; at that point they should no longer require watering between rainfalls.

With the green movement in full swing, it is easier than ever to lessen your family’s impact on the environment. By installing an inexpensive rain garden with a PondGard Rubber Liner, you will directly decrease the amount of pollution your family home attributes into your local water resources. Also, check your local municipalities to see if they offer any incentives for installing a rain garden on your property.

For more information about Firestone PondGard Rubber Liners and to find your local distributor, please visit our Web site at www.firestonesp.com.

How To Turn Your Home Into A Sanctuary With Carefree-Maintenance Outdoor Products

You don’t have to hop on a plane and travel thousands of miles to find a relaxing retreat. Just step outside your front or back door. Now anyone can transform the exterior space around their home into a beautiful, carefree haven using vinyl columns, decking, railing, and fencing that revitalize home facades and yards—without breaking the bank or incurring a lifetime of upkeep hassles.

How about a vinyl deck that starts in the garden and climbs toward the treetops? Or a welcoming wrap-around porch with elegant vinyl columns? It’s easier than you think to create an enjoyable, unique outdoor space or give your home exterior a beautiful facelift. With so many affordable, low-maintenance choices available, homeowners have fresh opportunities to get creative without committing weekends every year to repainting and re-sealing worn outdoor surfaces. And, let’s face it, who wouldn’t rather relax on their breezy backyard deck with coffee and a good book?

When rejuvenating your home exterior, materials matter. You want durable weather-resistant products that add beauty and style—vinyl is the best choice for decks, porches, columns, rails, and fences. Of course, vinyl materials never have to be painted or sealed. Most wood, if not painted or treated regularly with sealant, can warp, split, and rot from moisture damage or attract termites and other critters seeking their own refuge.

“Decks and porches can extend living and entertaining spaces into the lush outdoors and function as the heart of any home sanctuary. Their design is limited only by your imagination and type of system you choose,” said Deron Manwaring, National Marketing and Sales Manager, Royal Outdoor Products.

A backyard deck can be ground-hugging and garden-friendly—or it can zigzag, wind, and soar upward, depending on terrain and budget. Front porches can be as inviting as they are elegant. Interlocking vinyl plank systems, which ensure fast, easy, error-free deck and porch installation, are perfect for people who want decades of reliable use, eye-catching beauty, and carefree maintenance. Decorative vinyl railing, posts, and trim add finishing touches.

Vinyl columns can give any home a fast, high-impact facelift. They add striking details to your home entranceway, front porch, or backyard deck. Vinyl columns should come ready-to-install with no paint needed, or prime-coated with flaw-free, ready-to-paint surfaces, so you can add your choice of color. If you have an older home with weathered columns or posts, you can replace them or purchase Decorative Column Wrap housing that cleverly hides worn supports.

Different styles of fencing, made from vinyl can create the enclosure you desire behind, in front of, and all around your home. “Fencing can be installed to follow the landscape for a natural and rugged look, or it can be uniquely configured to enclose a garden, patio, pool, hot tub, or other personal hideaway, ” said Manwaring. For a secluded space, choose solid fencing styles in various heights for different degrees of privacy and coziness. Picket and decorative fencing can be used anywhere to enhance home beauty and serenity.

Finally, look for vinyl products with a limited lifetime warranty (not that you’ll ever need it). For more information contact: Royal Outdoor Products, P.O. Box 360, Milford, IN 46542-0360. Phone: 1-800-488-5245. Fax: 1-877-725-3325. Web Site: www.royaloutdoor.com.